- Fund 1
Sector
Health Tech
Investment Date
November 2023
Investment Round
Seed
Current Round
Seed
Unfabled is a consumer health platform that offers sustainable health and wellness products personalized to meet individual needs. They provide curated self-care products for hormonal symptoms, menstrual health, sexual wellness, and more, all in one company
Founders
Hannah Samano
Founder & CEO
Hannah Samano is the Founder and CEO of Unfabled, a UK digital health platform transforming women's wellness.
With a background in tech and brand management at Unilever and Kasha, she launched Unfabled in 2021.
The platform tackles stigma in menstrual and hormonal health with personalized, data-driven solutions.
Unfabled serves over 300,000 users and runs Unfabled Labs, leveraging insights from 400,000 women and non-binary people.
Under Samano’s leadership, it secured £1.6 million in seed funding and partnered with major retailers like Boots UK.
With a background in tech and brand management at Unilever and Kasha, she launched Unfabled in 2021.
The platform tackles stigma in menstrual and hormonal health with personalized, data-driven solutions.
Unfabled serves over 300,000 users and runs Unfabled Labs, leveraging insights from 400,000 women and non-binary people.
Under Samano’s leadership, it secured £1.6 million in seed funding and partnered with major retailers like Boots UK.
Hannah Samano
Founder & CEO
Hannah Samano is the Founder and CEO of Unfabled, a UK digital health platform transforming women's wellness.
With a background in tech and brand management at Unilever and Kasha, she launched Unfabled in 2021.
The platform tackles stigma in menstrual and hormonal health with personalized, data-driven solutions.
Unfabled serves over 300,000 users and runs Unfabled Labs, leveraging insights from 400,000 women and non-binary people.
Under Samano’s leadership, it secured £1.6 million in seed funding and partnered with major retailers like Boots UK.
With a background in tech and brand management at Unilever and Kasha, she launched Unfabled in 2021.
The platform tackles stigma in menstrual and hormonal health with personalized, data-driven solutions.
Unfabled serves over 300,000 users and runs Unfabled Labs, leveraging insights from 400,000 women and non-binary people.
Under Samano’s leadership, it secured £1.6 million in seed funding and partnered with major retailers like Boots UK.
Co-investors

Morgan Stanley
Morgan Stanley is a global financial services firm headquartered in New York City, offering investment banking, wealth management, and investment management services. In 2024, the company reported net revenues of $61.8 billion and net income of $13.4 billion, marking a 50% increase from the previous year.

Founders Factory
Founders Factory is a London-based venture studio and accelerator that co-builds and funds startups across sectors like fintech, health, climate, and deep tech. Founded in 2015 by Brent Hoberman, Henry Lane Fox, and George Northcott, it has supported over 300 startups globally, helping them raise over $1 billion in follow-on funding.

Sequoia
Sequoia Capital is a leading American venture capital firm founded in 1972, known for early investments in companies like Apple, Google, and Airbnb. In 2023, it split into three independent entities: Sequoia Capital (U.S. and Europe), Peak XV Partners (India and Southeast Asia), and HongShan (China), to address operational complexities and regional conflicts.

Reckitt
Reckitt is a British multinational consumer goods company headquartered in Slough, UK. It owns leading brands like Dettol, Durex, Finish, and Enfamil, operating in over 70 countries. In 2024, Reckitt reported net revenues of £14.2 billion and net income of £1.4 billion.

Atomico
Atomico is a London-based European venture capital firm founded in 2006 by Skype co-founder Niklas Zennström. It has invested in over 155 companies, including DeepL, Klarna, and Supercell. In 2024, Atomico raised $1.24 billion across two funds: $485 million for early-stage investments and $754 million for growth-stage companies.
